Hollywood glamour at LFW

Edgy LA-based designer Alana Hale will be taking to the stage at LGN Events’ off-schedule London Fashion Week show “A La Mode” in February 2011!

Hailing from Los Angeles, Alana Hale has fantasized about becoming a designer since a very young age. Marketing a line of clutch bags by the age of 9 and working for the family glove business at 15, she has always been surrounded by fashion. Following this she attended FIDM in Los Angeles and studied abroad in the fashion capital of the world, Paris, before returning home to work as an assistant designer for an LA-based contemporary womenswear company.

 Alana started designing under her own label two years ago and recently launched her signature collection at her Holiday 2010 Fashion Show in Los Angeles. Having dressed Paula Abdul for the American Idol Season Finale in 2010, Alana's collection has quickly become a favourite with celebrities and stylists alike. She is currently developing a jewellery line with ice-skating and fashion extraordinaire, Johnny Weir and is credited with "spot on creations that leave you salivating for more!"

Incorporating feathers, netting, and leather and using classic on-trend colour palettes, Alana’s work evokes the edgy glamour Tinsel Town is known for.

Alana Hale can be seen at the Charing Cross Hotel, Strand on Saturday 19^th February 2011 from 7.30pm as part of the eagerly anticipated “A La Mode”. Don’t miss this glamorous addition to London Fashion Week!

Press and buyers wishing to attend should contact sarah@lagenevenorth.co.uk

W: www.lagenevenorthevents.co.uk

W: www.alanahale.com

Valery Kovalska at London Fashion Week

Valery showed her first prêt-a-porte collection at Ukrainian Fashion Week 2010, followed by Russian Fashion Week in Moscow. Her “Just Hard Rock’n’Bird” collection was produced using quiet colors with mystical ascents for the dark side of human soul, and took inspiration from bird feathers as well as rock n roll musicians who provide much of her audience. In June 2010, Valery’s second collection “Young Boys’ Games” was shown during Holiday Fashion Week in Odessa (Ukraine).





Valery’s main goal is to create an unforgettable image which fully represents a person’s individuality. Having designed performance outfits for numerous pop and rock acts, Kovalska was the first Ukrainian designer to provide practical and professional outfits for modern dance. She has also been endorsed by TV shows including “Shans” and “Lubov & Musika” as well as the Ukrainian version of American Idol.

This sort of exposure has set her in good stead for an international fashion career, into which her next foray will be the London Fashion Week Show ‘A La Mode,’ taking place at the Charing Cross Hotel on Saturday 18th September 2010.

Valery Kovalska – a designer sure to bring a rock edge to LFW this season.

For tickets and further information, please contact Theresa@lagenevenorth.co.uk
W: www.lagenevenorthevents.co.uk
W: www.val-kovalska.com

G'Day LFW!

Aussie-Born, London-Based Designer Kate Williams to Debut at LFW
Australian raised designer Kate Williams will send her latest collection down the catwalk at the off-schedule official ‘A La Mode’ show at London Fashion Week in September 2010.






Kate’s previous collections have seen a very modern take on women’s fashion. Combining the shiny futuristic qualities of metal with sheer fabrics and lace, she gives the whole “feminine with an edge” look a whole new direction. Kate works with flattering jersey, nylon, cotton, and wool to create a very individual style and aesthetic, often opting for a bold statement accessory or detail in her pieces, whilst still maintaining classic tailoring as the core recipe to her designs.

Having obtained a BFA (Dist) in Fashion Design at the Queensland University of Technology in 2007, Williams crossed the pond to London where she achieved an MA in Fashion Design from the London College of Fashion in 2010. Such a varied background in experience and education in couture, as well as ready-to-wear has accomplished Kate a unique aesthetic which won her a place as a finalist in the Australian Fashion Design Awards 2006, and being offered a position in the Golden Key Honour Society in 2007.

This dedicated go-getter is set to take the fashion industry by storm and her designs have the ability to seriously propel her career.

The ‘A La Mode’ show hosted by La Geneve North Events will take place at the prestigious Charing Cross Hotel in London on 17th-18th September 2010.

For tickets and further information, please contact Theresa@lagenevenorth.co.uk
W: www.lagenevenorthevents.co.uk
W: http://www.katewilliams.net/