MAJINJOO to Showcase at London Fashion Week

Following her roaring success at the prestigious London College of Fashion’s Master’s Degree show, Jin Joo Ma is returning to London for her debut at London Fashion Week with her label, MAJINJOO.

Since graduating from London College of Fashion in 2010 with a master’s degree in womenswear, Korea-based designer Jin Joo Ma has had her graduate collection picked up by many stylists and photographers and has been dubbed “an old meets new clash, culminating in a sophisticated and striking collection.” Her designs displayed a unique style combining rigid glitter pieces and flowing feminine fabrics to create a modern take on power dressing. She described the influence behind the collection as “Mefale”; the ultimate balance of masculinity and femininity. She also took inspiration from ideas of escapism and self-defense, showing a real connection between her influences and their significance in the creative process.

The widespread coverage attained for her graduate collection from respected online publications such as Susie Bubble and Mirror Error is expected to be repeated as MAJINJOO prepares for London Fashion Week 2011.

MAJINJOO will be showcasing her latest work at the Charing Cross Hotel, Strand on Friday 18^th February 2011 as part of LGN Events’ flagship off-schedule London Fashion Week show “A La Mode”.

Press and buyers should contact sarah@lagenevenorth.co.uk

W: www.lagenevenorthevents.co.uk/

Hollywood glamour at LFW

Edgy LA-based designer Alana Hale will be taking to the stage at LGN Events’ off-schedule London Fashion Week show “A La Mode” in February 2011!

Hailing from Los Angeles, Alana Hale has fantasized about becoming a designer since a very young age. Marketing a line of clutch bags by the age of 9 and working for the family glove business at 15, she has always been surrounded by fashion. Following this she attended FIDM in Los Angeles and studied abroad in the fashion capital of the world, Paris, before returning home to work as an assistant designer for an LA-based contemporary womenswear company.

 Alana started designing under her own label two years ago and recently launched her signature collection at her Holiday 2010 Fashion Show in Los Angeles. Having dressed Paula Abdul for the American Idol Season Finale in 2010, Alana's collection has quickly become a favourite with celebrities and stylists alike. She is currently developing a jewellery line with ice-skating and fashion extraordinaire, Johnny Weir and is credited with "spot on creations that leave you salivating for more!"

Incorporating feathers, netting, and leather and using classic on-trend colour palettes, Alana’s work evokes the edgy glamour Tinsel Town is known for.

Alana Hale can be seen at the Charing Cross Hotel, Strand on Saturday 19^th February 2011 from 7.30pm as part of the eagerly anticipated “A La Mode”. Don’t miss this glamorous addition to London Fashion Week!

Press and buyers wishing to attend should contact sarah@lagenevenorth.co.uk

W: www.lagenevenorthevents.co.uk

W: www.alanahale.com

TOUT NOUVEAU!

 On Friday, I attended the private launch of new website Tout Nouveau. The site which is dedicated to showcasing the talent of some of the best graduate collections is set to launch on Monday and we will all be able to BUY the next emerging designer works before they hit superstardom! Here are some of my favourite pieces from the exhibition:

 

ABOVE: Gemma Francis. Love this girl's work, SO MEEEE!!! Gemma if you're reading, get in touch ;)

ABOVE: Daisy Newman

 ABOVE: Victoria Jolly

ABOVE: Charlotte Boden

ABOVE: Rachel Browne

ABOVE: Anna Lee (Her work was increidble. Such stunning detail and amazing workmanship)

ABOVE: Kate Atkinson

ABOVE: Natalie Rae

ABOVE: Natasha Wood (All her work is made using reconstructed vintage pieces. These trousers were amazing...made lof lots of leather garments!)

TOUT NOUVEAU launches Monday 29th November. Check it out!