Friday, 21 January 2011


The delightful people at cool heritage brand Fruit Of The Loom are confirmed as official sponsors of February 2011's A LA MODE event and will be providing some very exciting goodies for all the lucky guests at the event! I enlisted the help of a man who is very picky about his pants to test Fruit Of The Loom's men's undercrackers to see how the hold up and whether he would buy them.

So the pairs come in packs of two in some very spunky colours! I personally love the bright green - very fetching and adds a splash of colour to an outfit - and the white pair balances it out for more formal occassions.

My model, Mr Picky, is not one to wear just any old knickers and he likes to know he will be supported from all angles in his pants. He loved these Fruit of the Loom pants and has informed me he will definitely be purchasing them in the future! He loved the colours and the size and shape and was delighted by how sturdy and comfortable they were. The waistband has a subtle imprint of the logo which he liked as it meant they were not plain but was not glaringly obvious branding like certain other brands or pants. My model gave these pants 10/10 all round and is now pestering me for tickets to the show for more! Cheeky beggar....

Fruit of the Loom pants (which also come in womens designs) come in a wide range of colours including Black and Pink, Blue and White, Stripes and ed and Black.

Fruit Of The Loom will be sponsoring LGN Events off-schedule London Fashion Week show kicking off on February 18th and 19th 2011

Check out Fruit of the Loom products by clicking here

See the full line up and more info on the A La Mode show by clicking here

All press and buyers wishing to attend the event should contact to apply for tickets.

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hmm...How does this make you feel?