Monday, 24 January 2011

A LA MODE Schedule Feb2011

Just for all of you who are eagerly anticipating the arrival of LGN Events' flagship off-schedule LFW Show in February, I have compiled a little blog post of all the designers exhibiting as a taster of what the guests will be treated to on the 18th and 19th Feb 2011. Excited much?? Yes. Thought so.


This New Zealand based designer has already made a name for herself in her home country where she has established a stggering 30 own brand stores already! Actively campaigning against animal cruelty, Annah is a forced not to be reckoned with. She has also appeared on America's Next Top Model during a go-see challenge. Her designs are elegant and feminine and sure to get the girly girls riled up in London.

Stalwart of vintage fashion design with a futuristic twist, Brit Frady Williams' label Berit New York debuted at London Fashion Week via A La Mode in September 2011. She wowed the crowds with her beautifully constructed and intriguingly unique collection full of bright, shiny fabrics, piping and alternative tailoring.

Rajadano showcased at the LGN Events' London Fashion Week Closing Party at Jalouse private members' club last September and has rocketed into the off-schedule event this season. With a unique globally cultural design aesthetic, Rana's bag label Rajadano provides a selection of beautiful, intricately embellished clutches and over the shoulder bags for daytime and evening wear.

 Being a member of the LGN Events team, I shouldn't morally have any favourites, but I am really looking forward to seeing what this young designer brings to her first ever London Fashion Week event.  Her MA graduate collection was met with huge praise from Susie Lau of StyleBubble and other well respected online fashion commentators. She uses a very edgy, modern mixture of fabrics in her work and if her previous collection is anything to go by, we ca expect to see glitter and exaggerated structural tailoring in February's A La Mode. Excited doesn't even begin to cover it!

I interviewed Jin Joo Ma of MAJINJOO on Sarah London blog in December. Check it out here

Super cool stylish website UsTrendy ran a competition last year for their most popular seller to win an all expenses paid trip to London to showcase their work at the off-schedule LFW event A La Mode. The winning designer was Rochelle Carino's fabulously fanciful label RUMPLEMUNKEH. Employing the use of a variety of fabrics and taking inspiration from her local surroundings (in LA) as well as Japanese style and Geisha girls, Rumple Munkeh is sure to strike a chord with the glamorous London Crowd.


Maria Rehmali is a self taught designer who started out as a stylist for some of Birmingham's most high flying, demanding individuals. She recognised the fact that everyone needs their own version of couture and set out on a one-woman mission to change the fashion scene ro match her vision. Presenting a range of feminine designs and gorgeous leather bags, Rehmali is a hot new home grown designer. And we all love a bit of Brit-talent don't we!

I interviewed Maria recently on Sarah London Blog. Check it out here
Cristina Nitopi

Australian designer Cristina Nitopi is the last name to add to the bill for the opening night of Fashion Week on Friday 18th February. Her designs verging on the avant garde retain feminine elegance and promote a ladylike aesthetic. Cristina's family originated from Sicily and she combines her heitage with the modern fashion scene to create a truly luxurious feel to her collections. Her designs have been exhibited in New York, Dubai and Hong Kong to name a few and her presence at A La Mode will mark the designers first venture into the UK market. If her previous endeavours are anything to go by, Cristina Nitopi is likely to go down a storm at LFW.


 Award-winning Ukrainian label Bevza is the first name to list for Saturday's event. In her own words, "Minimalism. aristocratism, simplicity, sensuality, accuracy are brand identity of BEVZA". One of the top ten most popular Ukrainian fashion brands, the minimalistic image Bevza designs emulate will certainly be a hit with the crowds at LFW - especially given the 60s/70s influence and how fiercely on trend this style is set to be for the next couple of seasons.

#This Romanian designer made her A La Mode debut in September, marking her first foray into the London fashion scene. Thrilled with the results of showing with LGN Events' flagship show, she is returning this season to wow the crowds again with her delicate, girly, slightly antique inspired collection. Spanning tailored suits to bloomers and corsetry, Belinda Liu is a label that knows no boundaries.

Croatian-born Brick-Lane based designer Vjera Vilicnik will hit LW for the first time this season. She has already taken her designs to the Mayfair Catwalk Show and has secured a sponsor from her home country, but this will mark the beginning of a whole new era for her designs. Classically trained in the art of embroidery, Vjera makes good use of her professional education and employs a modern spin on a very vintage method of design. Her collections obviously emulate her heritage but also take inspiration from her current surroundings in the hip, vintage central on London- Brick Lane.

I interviewed Vjera recently on Sarah London Blog. Read it here

Dima Ayad

Lithuanian born, Dubai based designer Dima Ayad has dreamed of showcasing her work at London Fashion Week ever since she visited the capital one year on her birthday. She is a champion of the female form and is eager to show the UK market that you can still wear elegant, floaty fabrics and show off a beautiful figure without hiding behind dull colours or ill-fitting designs. Dima Ayad is a master of drapery and knows exactly where to place a hitch or a hem. Her collection is eagerly anticipated by the whole of the London fashion scene and has already received a number of previews on various womens fashion sites.

I interviewed Dima Ayad on Sarah London Blog. Check it out here

Gloria Wavamunno

Ugandan designer Gloria will be providing the A La Mode event with a culturally divserse collection which takes inspiration from the designers African heritage. The company was only established in 2009 and is already hitting the runway at London Fashion Week.  Previous collections which she exhibited at 2010 African Fashion Week have explored structured shoulders, bright, vibrant colours with bold silhoutte prints and the full range of skirt lengths meaning this collection will suit every height, shape and size. Perfection!!

Some of Gloria's previous work can be viewed in this article on Bella Naija

Alana Hale

LA based designer Alana Hale has already dressed American Idol judge Paula Abdul and her shoe designs have been spotted on Keri Hilson, so it's a safe bet that her presence at February's A La Mode will attract some of London's tele icons! Her collection is modern and youthful, employing feathers, leather and netting to give a cutting edge appeal to her work.

I interviewed Alana Hale recently on Sarah London blog. Check it out here

Birthday Suits

German label and brainchild of Louise Walleneit Birthday Suits will be gracing the A La Mode catwalk in February. Her collections incorporate an unusual combination of fabrics such as faux hair and silk, creating a very soft yet artistic aesthetic. In her own words, "the ideas and products of birthday suits develop in a transdisciplinary space between fashion, art and research." which provides a great prospect for those attending the event in February

If the lineup has well and truly got you hyped up for A La Mode, drop us a line and let us know! Any bloggers, journalists or reporters wishing to preview any of the designers' work on their websites or publications should contact myself at All press release, guestlist and photo enquiries should also be directed to this address.


hmm...How does this make you feel?